| The key to writing a good description is to be thorough | | | | it, some buyers just won't care. This could even work |
| and cover all your bases. Try to think of everything | | | | in your favor. Case in point: I had bought a beautiful |
| you can to include about the item before submitting the | | | | cashmere sweater at a garage sale to sell but didn't |
| listing. | | | | realize it had a hole in it until I got home. The hole was |
| Include measurements, color, size, and fabric content, | | | | beyond repair. I listed it anyway. I mentioned the flaw in |
| manufacturer, washing instructions, weight, texture and | | | | my listing and a buyer contacted me to ask if I had |
| anything else you can think of. Use lots sensory | | | | more damaged sweaters to sell. It turned out that this |
| adjectives to describe the item. eBay shoppers can't | | | | buyer was searching for sweaters to use as the |
| touch, feel, or hold the item, so you have to help them | | | | material for making small dog sweaters. From then on, |
| envision how wonderful it is. Anticipate what shoppers | | | | I kept her and her business in mind when I was |
| will ask and include that information on the listing. You'll | | | | shopping and we have now a great business |
| save time in the future because you won't have to go | | | | relationship. There really is a buyer for everything. |
| back and take the item out of storage, examine it for | | | | You'll have a better reputation when you mention the |
| the requested information, and reply to their email. Look | | | | flaw up front. You will also avoid the hassle of the |
| up that item on the Internet and see how retailers | | | | return-refund process, and you won't risk getting |
| describe it. I am not advocating that you plagiarize | | | | negative feedback. |
| material from the Internet, but you can definitely get | | | | You may want to use an auction template service |
| ideas by researching how the big companies describe | | | | such as Seller Sourcebook. SSB provides thousands |
| their items. | | | | of templates that literally dress up your listings and |
| If the item has a flaw, be honest and mention it, and | | | | make your listing more visually appealing, professional, |
| show a photo of it. THE KEY IS TO BE HONEST. | | | | and interesting for potential buyers. |
| You can't fool eBay shoppers, they are sharp and | | | | Learn more about selling on eBay by visiting my blog |
| they care-fully examine their purchases. Many times, a | | | | where you can listen to eBay ausio tips while you |
| small flaw is not an issue, and as long as you mention | | | | work. |