| A fascinating eBay case study is the number one | | | | (mainly CDs). They got their fame from their auctions |
| seller on eBay, a little outfit called Marie's CDs, but is | | | | for CDs that start at only a penny... |
| better known under its old name "1 Cent CD." Jay and | | | | What can we learn from this fascinating case study? |
| Marie, current ID "jayandmarie", are an institution on | | | | What do Jay and Marie actually do? |
| eBay and are a big part of what makes eBay such an | | | | Well, for one thing, they have huge numbers of |
| amazingly popular phenomenon. | | | | auctions. Today, they have 83 pages of auctions listed. |
| This little company is literally an eBay dream come | | | | eBay lists 50 auctions to a page, so that is over 4,000 |
| true. They started small out of their home in California | | | | auctions. |
| in 1999 and began growing quickly. To date they have | | | | Secondly, they offer great value, because their CDs |
| completed over 1 million auctions on eBay and have a | | | | begin at one cent. Yes, all of them. |
| feedback rating of 177,018 with 99% satisfaction from | | | | None of their auctions has a reserve. Does it pay off? |
| their customers! | | | | You betchum! Today, looking through 4 pages of eBay |
| When I say grow, I mean it in a Jack and the | | | | auctions, only 3 of them had no bids - so far. |
| Beanstalk kind of way. Their business started out as a | | | | And, naturally, their great feedback and reputation |
| little fly-by-night outfit and has now sold over 1 million | | | | work heavily in their favor. After all, how many eBay |
| dollars (yep, that's $1,000,000) annually for the past | | | | sellers have 177,000+ feedback points with over half a |
| three years... Let me repeat that: over a million dollars in | | | | million transactions completed. |
| sales each year for three years running! Now THAT is | | | | This case study shows all of us how smart marketing |
| growth! | | | | and a great business model can pay off on eBay - |
| They employ several people, have three small buildings | | | | and ecommerce, in general. |
| in southern California, and ship items all over the world | | | | |