| is a Tool. It is an awesome tool that can be used to | | | | Search Engine Optimization, alot of time, or alot of |
| make you tons of money in a short period of time | | | | money, and in most cases all three. |
| without alot of work or effort on your part. But there is | | | | The secret to using is in both after the auction and |
| a big secret about using to really explode profits and | | | | your "about me" page. First when an auction ends you |
| over 90% of users know nothing about it. | | | | should have the buyers email address to contact them |
| It is a concept used by big name marketing experts | | | | concerning payment, etc. You just got their email |
| like Dan Kennedy, Joe Vitale, John Carleton, and | | | | address for further communication. The first email you |
| others. So what is this amazing little secret? Only this: | | | | send them should attempt to help them "get to know" |
| selling to the same customers over and over. | | | | you. You should also show excellent customer service |
| Dan Kennedy imparticular has stressed how this can | | | | by leaving good feedback and following up via email |
| really explode your profits, here's why; first, you | | | | after the auction to ask them if they recieved the item |
| already know they are interested in what you are | | | | and if they are happy with their purchase. Mention that |
| selling because they have bought from you before. | | | | you occasionally offer great deals that are for past |
| They trust you and your customer service and if you | | | | customers only as your way of saying thank you. Try |
| have kept in touch with them the right way they feel | | | | to be specific about the deals like "free shipping" or |
| like they "know" and "like" you. People buy from people | | | | "25% off your next purchase" or a package deal that |
| they know and like. | | | | you don't offer to anyone else. Then ask them to opt |
| Second, every dollar you spend to advertise your | | | | in to your newsletter to find out when these sales |
| product goes alot farther if the customer seeing and | | | | happen. If you can, offer them a free gift for opting in |
| responding to your ad buys from you again and again. | | | | to your newsletter, this increases response rates. |
| This way you can eventually build up a loyal customer | | | | The second way to use is the about me page. On this |
| base and spend your marketing efforts on there | | | | page always have a link to your website where |
| people and much less on "getting new customers". | | | | customers can order similar products or "reorder" an |
| Remember people buy more easily from those they | | | | item they may have purchased before. Once you get |
| know and like so it's much easier to make higher | | | | them to your webpage try to get them to opt in |
| profits from responsive people than from a "cold | | | | toyour newsltter by offering them some kind of free |
| market". | | | | gift as a bribe. |
| So how does tie into all this? Well lets look at selling on | | | | So remember the real secret to using for exploding |
| the internet in general. First for $0.35 cents you can list | | | | profits is selling to the same customers over and over |
| your item where people come looking for it intending to | | | | again. Getting new customers is much more |
| buy. This is so important simply because getting a | | | | expensive then selling to ones that already know and |
| steady stream of visitors to a website so you can | | | | like you. |
| capture their email address either takes a lot of | | | | |