| According to eBay, "over 75% of eBay store owners | | | | marketing tools. Each tool is designed to help you drive |
| say that opening an eBay store has significantly | | | | traffic and increase your sales. Add that to the built in |
| increased their sales" (eBay, 2007). Quite simply, if you | | | | tracking system and you are looking at a set of |
| buy and sell on eBay, either as a hobby or full time job, | | | | resources that you would be crazy not to make use |
| you are falling behind if you do not have your own | | | | of. |
| eBay store. | | | | There are a host of testimonials available on eBay to |
| Of course eBay charges a nominal fee of $15.95 a | | | | "entice" you into opening your own eBay store. Unlike |
| month however, the tools as resources you get | | | | most added features on other products, starting your |
| access to can more than justify the cost. In fact, many | | | | own eBay store is actually a good idea and in the end |
| of the tools can be used to help your non-eBay store | | | | you are only out 15 dollars. Opening your eBay store |
| related sales! | | | | cannot hurt or decrease your sales in any way. |
| Build Your Store: The entire process is done through | | | | If you have not tried to have your own eBay store, it's |
| an easy to use interface that allows you to customize | | | | never too late to begin. The process is simple and user |
| your store with very little effort. You can categorize | | | | friendly. If you are serious about starting an eBay store, |
| your products and manage your inventory, all with the | | | | click on "Sellers", then "Open a Store" once you are on |
| click of a button. In addition your store design will assist | | | | your eBay home page. There are 8 basic steps in |
| in your branding efforts. eBay offers great customer | | | | setting up your store: |
| assistance, should you run into any difficulties. | | | | |
| Control Sales: Another benefit to starting your own | | | | 1. Choose a color theme. |
| eBay store is having access to the eBay sales | | | | 2. Click continue. |
| management tools. You can easily adjust prices on the | | | | 3. Enter your store's name |
| fly and offer limited time only sales. It's all about | | | | 4. Give a description of your store. |
| marketing your products and if you have an easy way | | | | 5. Choose a few graphics to help the appearance of |
| to get new information to your customers, you will be | | | | your store. |
| one step ahead of the competition. | | | | 6. Click Continue. |
| A Complete Package: In addition to the features listed | | | | 7. Sign up for the basic store ($15.95 a month). |
| above, an eBay store comes with a host of in-house | | | | 8. Click the supplied link to further customize your store. |