| Some sellers make millions of dollars every year on | | | | ad generating enormous amounts of interest and |
| eBay. Others are content to sell an item here and | | | | action. The reason for this is that some products are |
| there and pocket a little spare change. Top sellers are | | | | occasionally in such high demand from people who |
| pros who know what sells and have established | | | | have already been sold that they'll even pay |
| connections with manufacturers and suppliers. They | | | | outrageous sums for certain merchandise. |
| know how to create listings that get people to buy and | | | | But if you're banking on this, you're essentially setting |
| their systems ensure healthy profits. | | | | yourself up for disaster. In fact, the myth that an item |
| But this book is written for the remaining 98.7% of | | | | sells itself will lead to ruin more often than not for |
| eBay sellers. I'm one of you. I've made some good | | | | aspiring eBay profit seekers. A lucky score is great. |
| money on eBay over the years. But I've also | | | | But it's not a sound basis for creating a long-term |
| experienced the frustration of paying for listings only to | | | | income stream. |
| find that my item didn't sell. What's going on? I | | | | It's best to keep that underlying idea in mind as you |
| wondered. I thought anything would sell on eBay. | | | | create each individual listing. Most items don't generally |
| Truth is pretty much anything under the sun as long as | | | | sell themselves. Remember this and give it your best |
| eBay allows it can and has been sold there. Items I | | | | shot every time out and your bottom line results will |
| wouldn't think of buying at any price (at least before I | | | | improve. |
| learned the secrets of huge profits on eBay) have | | | | To some, sell is a dirty word. They'll do almost anything |
| sold for hundreds even thousands of dollars. Yet | | | | to avoid it. Perhaps this is due to a deep-seated |
| frustration is fueled when an item you know in your | | | | resentment of door-to-door salespeople, interruptive |
| heart is valuable and worth a considerable sum to you, | | | | telemarketers, or used car sales types who will tell you |
| remains unsold at the end of the auction. | | | | just about anything you want to hear in order to close |
| That in itself is a valuable lesson. Just because you're | | | | the deal. |
| attached to an item, or feel it's worth a lot of money to | | | | On eBay, you don't have to worry about face-to-face |
| you, doesn't mean others will feel the same way. | | | | selling or the frequent rejection that goes with the |
| What I've learned about making the most of one's | | | | territory. What you'll learn here will help you get better |
| own sales efforts on eBay is shared throughout this | | | | results by allowing your words and images to |
| book. But a fundamental revelation to remember is this: | | | | communicate effectively and convince others to bid or |
| most items don't generally sell themselves. Sure there | | | | buy now. |
| are exceptions. And you can probably find examples | | | | Most sellers leave money on the table. They accept |
| yourself of items that fetched enormous amounts of | | | | much less for their items than they could get, if they |
| money despite the rather lackluster advertising | | | | only applied effective sales psychology and basic, |
| associated with it.eBay being the marvel that it is can | | | | proven, copywriting principles to their listings. |
| deliver huge profits without much in the way of a killer | | | | |