Selling on eBay Or Building My Own Website - Which One Do I Choose?

Many new online sellers always seem to debate onGoogle!
the idea of whether to sell on eBay or build their ownIt's the same exact thing with eBay. You ask
website? My philosophy is if you can do both, then dosomebody "Where can I find a..." before you can even
it. However if you could only choose one, I would pickfinish the sentence, somebody from across the room
eBay in a millisecond.says "eBay!!" It's a part of our pop culture. People just
I don't think that many people really understand thetype "eBay.com" on their web address without even
concept of how difficult it is to get traffic to a website.thinking about it.
This isn't like the old days where people said "If youThink of the power that holds. You've got one-third of
build it, they will come". That's not the way it worksthe entire Internet using world visiting eBay at least
anymore. If you want to traffic, you are going to haveonce a month, and you have the ability to list your
to work REAL HARD to get it. According to theproducts for sell for the entire world to see. Talk about
statistics there are over 160 million websites on theeasy traffic. Does it really get any easier than that?
Internet.Please don't get me wrong.
Talk about your grain in the sand.I am not saying that you shouldn't build a website. In
If you want business you better be prepared tofact I really encourage you to do so. But use eBay as
separate yourself from the millions of websites thata way to build up your brand/site. There is absolutely
are also fighting to get traffic. This is obviously not theno reason why every eBay customer you get, can't
case with eBay. eBay is a brand name. Evenbecome a returning customer to your website.
Grandmas and Grandpas know what eBay is. It's likeSo not only are you able to generate strong sales
Google. When somebody is searching for somefrom eBay, but you are also able to build a very large
information online, one word comes to people's minds:clientele.