| eBay's success has increased exponentially since its | | | | sub-categories and if you have a store focused on |
| creation, and this success has attracted increasing | | | | one kind of product it makes sense to break that |
| numbers of buyers and sellers. Selling on eBay | | | | down into sub categories. |
| successfully has become much harder, especially with | | | | Decide on your primary keyword first. For example, if |
| many larger companies now having a presence there. | | | | you sell used books you might use the main category |
| So, how do you make sure potential buyers find your | | | | as Collectible Books, and then narrow the keywords |
| auction and store listings? | | | | down in the sub-category to First Editions and then |
| One of the most important ways to ensure your | | | | narrow it down again to categories within First Editions |
| listings are found by visitors to eBay is to use | | | | entitled History, Biographies etc. |
| appropriate keywords within your store and listings. If | | | | How to Optimize the Listings for Keyword Searches? |
| you don't understand the concept of keywords, they | | | | For effective optimization you should include your |
| are simply a significant word or phrase in the title and | | | | primary keywords and secondary keywords within the |
| description of an item that corresponds with the words | | | | title and description of your listings. Try to make it look |
| people will be using in their searches. The keywords | | | | natural and not as if you have "stuffed" the keywords |
| need to be relevant to the items being sold and the | | | | into the description just for the sake of it. Certainly aim |
| phrases prospective purchasers are using to find items | | | | to put those keywords in the first and last paragraphs |
| like the ones you are selling. | | | | of the listing and bold or highlight them to make them |
| Adding Keywords to Your Store Description and | | | | stand out (this will tell the automated robots that |
| Categories | | | | search eBay and the Internet as a whole that these |
| If you have an eBay store, the first place you should | | | | are the most important words on the page). |
| be concentrating on using keywords is within your | | | | Creating store descriptions, categories, listing titles and |
| store description where you tell visitors the types of | | | | listing descriptions that include appropriate keywords is |
| products you sell. This is the place you should be using | | | | vital when selling on eBay; it's the only way visitors will |
| the broader keywords. For example, if you sell used | | | | ever find your auctions and store items. Too many |
| books, you might you the phrases used books, first | | | | sellers on eBay are missing out on potential profits by |
| editions and collectible books. | | | | neglecting to list their items properly. Make sure you're |
| The next place to use your keywords is within your | | | | not one of them. |
| store categories. Each category can have | | | | |