| Are you planning to sell on eBay? Or have you tried in | | | | searching for rose quartz beads. And a good portion |
| the past but not had much success with your online | | | | of bidders from all three keyword searches will be |
| auctions? If so, here's a strategy that has worked | | | | watching and considering your designer bead collection |
| very well for me. | | | | auction. |
| In my experience, the auction lots where I created a | | | | Now here's where it gets really good: |
| useful collection of related items got more bids and | | | | Not only do you have a higher demand for your |
| closed at higher prices than auction lots that were all | | | | combo auction lots - you also don't really have any |
| one thing. | | | | competition for the exact auction lot you're offering. |
| For example, instead of listing an auction lot of a simple | | | | Other sellers might offer rose quartz ovals, or garnet |
| strand of rose quartz oval shape beads, why not | | | | rondells, or freshwater pearl beads - but not all three |
| create an auction lot of a neat little "designer collection" | | | | together in one temptingly color-coordinated auction lot. |
| of beads? | | | | If a bidder wants this bead combination, your auction is |
| In this case, you could group some of those rose | | | | the only one available to bid on. |
| quartz oval beads with garnet rondells and freshwater | | | | So according to Economics 101,high demand + low |
| pearl beads. These three stones work really well | | | | supply = higher closing price. |
| together, and this auction allows the winning bidder to | | | | You can make tempting kits or package deals of |
| have a lot more creative fun than he or she would | | | | other auction lots no matter what your niche is. Here |
| with a group of all the same kind of bead. | | | | are a few ideas: |
| Combo auction lots like this tend to be more valuable | | | | * assorted colors of polymer clay plus some basic |
| and useful to bidders. In a single auction and for one | | | | clay tools |
| shipping price, they can get a variety of items instead | | | | * inkjet cartridges plus two packs of fancy printer |
| of just one. | | | | paper |
| Another advantage of making combined auction lots is | | | | * padded shipping envelopes plus tape |
| that your auction listings will contain more keywords | | | | * scrapbooking pens, stickers, and a paper cutting tool |
| that are being searched for by a much bigger group of | | | | To bidders, these combination auction lots are much |
| bidders. For example, our designer bead collection | | | | more appealing and valuable. If you're a regular seller |
| auction could be found by bidders searching for rose | | | | of combo auction lots, you'll quickly gain a following of |
| quartz beads, bidders searching for garnet beads, and | | | | eBay buyers who always check your current auctions |
| bidders searching for freshwater pearl beads. | | | | to see what irresistible new combinations you have |
| That's a significantly larger group than just bidders | | | | available. |