| Here are a few tips on how to promote yourself as | | | | your business and your eBay Store. Some enterprising |
| an eBay seller: | | | | store owners create a mailing list from their customers' |
| 1. Create an About Me page. There is no excuse not | | | | email addresses, and periodically send out an email |
| to have one. It is free, after all. You can use one of the | | | | "blast" about their new products and promotions. Each |
| ready-made templates provided by eBay for you. For | | | | eBay Store owner has the option to create an email |
| sellers, an About Me page gives you a chance to | | | | list so buyers can find out when new items are listed; |
| promote your experience and your area of interest. | | | | go to the eBay Stores homepage, click Manage My |
| You can include a link to your eBay Store, too, and | | | | Store, and log in to find out more about it. |
| provide a selection of current items for sale. | | | | 5. You can promote yourself by answering questions |
| 2. Create a web page for yourself and your business. | | | | and being helpful in eBay's discussion forums. But keep |
| Chances are your internet service provider gives you | | | | in mind that your current or prospective customers |
| space on one of its web servers where you can post | | | | may also be in the audience. Do not forget that |
| a personal page for no additional cost. Take | | | | workshop comments stay on eBay's site for months |
| advantage of this and create a page where visitors | | | | at a time, possibly longer, so carefully consider your |
| can find out more about you. Make a link to your eBay | | | | word choice and watch your language. Your |
| Store, of course. | | | | professional reputation as a seller is literally and |
| 3. Get a toll-free phone number and include it with | | | | Figuratively on the line. |
| each of your auction descriptions. eBay does not let | | | | There are various ways you can use to promote |
| you include a URL in a description, but a phone number | | | | yourself as an eBay seller online. Make sure you use it |
| is okay. | | | | so that your business profit will increase in the long run. |
| 4. Email is a terrific tool for getting the word out about | | | | |