| What are the eBay selling secrets that so many | | | | Think about it for a moment, if you where going to bid |
| ordinary men and women use to make themselves a | | | | a lot of money on something. you would definitely |
| full time income (or significantly more) on eBay these | | | | want to know that it's wort bidding for in the first place |
| days? | | | | - right? |
| It is obvious that you will have to be serious about your | | | | You want to know exactly what model, year, |
| business if you are going to make it big on eBay - just | | | | manufacturer etc. the item in question is. Is it used or |
| like in any other business activity. As such there are a | | | | brand new? Perfect condition or slightly damaged? If |
| lot of things to consider, like a good business | | | | it's some kind of clothing, is it definitely your size etc.? |
| proposition, marketing, customer service etc. | | | | For whatever you are selling you want to place |
| However, for anyone trying to sell anything on eBay | | | | yourself in the customers shoes and ask yourself: |
| there are actually two "secrets" that will make a world | | | | "what would I want to know about this product?". Then |
| of difference. | | | | be as thorough and honest as possible about your |
| The eBay selling master knows that... | | | | items peculiarities in your description. And if someone |
| I remember hearing a Chinese story once, about a | | | | emails you with a follow-up question, be quick to |
| master doll maker; His most talented apprentice had | | | | respond. If you are selling a certain type of product on |
| become a very skilful doll maker himself. But, although | | | | a continuous basis, it is naturally also a good idea to |
| his dolls where technically just as good as the masters, | | | | keep track on what additional questions you get, in |
| there was still something missing. Something so | | | | order to further improve your item descriptions. |
| obvious that anyone could tell the difference, yet no | | | | A great description will bring you the right kind of |
| one could put their finger exactly on what made the | | | | customers, who feel comfortable with buying from |
| masters dolls so much more impressive. | | | | you. Make a really cryptic or outright deceitful |
| Finally, on the masters deathbed, the apprentice asked | | | | description and you risk end up being regarded as |
| the master what his big secret was. The master then | | | | another eBay con artist. |
| took one of the dolls that the apprentice had made, | | | | A picture sells more than a thousand words? |
| gave it's face a gentle push so that the mouth and | | | | As an eBay professional you will definitely want to |
| eyes lifted into a friendly smile. | | | | brush up on your skills in photography. A good picture |
| This was the whole secret. | | | | will by no means cover up for a poor item description, |
| Now, like I said there is obviously more to it than this | | | | but it will definitely help tip the scales even further in |
| when it comes to selling professionally on eBay. But | | | | your favour. Leaving the picture out is simply not an |
| the two most critical elements to any eBay auction are | | | | option in most scenarios. Trust me, the additional effort |
| - The item description | | | | spent on this will pay you back in spades. |
| - A good picture of the item | | | | It is no coincidence that most eBay PowerSellers are |
| Getting these right sounds simple enough, but as a | | | | also pretty skilled photographers. Buing that shimmering |
| customer you will still se a great deal of poorly written | | | | dress or antique vase feels so much better, after |
| descriptions and non-representative images, or no | | | | having seen a picture of tha actual product. |
| image at all. This will, in most cases, make you as a | | | | The only situation where you could use some type of |
| potential buyer think twice before placing any bids with | | | | stock photo, is if you are selling some kind of brand |
| this particular eBay merchant. | | | | new product that will look the same no matter where |
| An item description that sells | | | | the customer buys it. Still, if the manufacturer can't |
| The most important part of any eBay listing is the | | | | provide you with attractive and detailed photos, you |
| description of the item. Get this right as a seller, and | | | | might want to take your own pictures anyway. |
| you have already won half the battle. | | | | Good digital cameras are cheap these days, so every |
| It is easy to understand that the description should "sell" | | | | eBay entrepreneur should definitely have one. |
| the item for you, but don't go overboard and write a | | | | If you are aiming for long term success on eBay, there |
| "shopping channel" style sales pitch. In fact, the most | | | | are definitely many other things you will need to learn. |
| important thing is that the buyer gets as good a picture | | | | But mastering the item description and photo will |
| as is possible about the product, without holding it in his | | | | definitely be one of main the goals on your journey |
| or her own hands. | | | | towards eBay selling mastery. |