| Although many people seem to think of eBay as a | | | | the buyer confidence that he can safely deal with you, |
| place to dump off a lot of junk from the house, and | | | | you still have to persuade them that your product is |
| others just think of it as a way to sell physical products | | | | the one they need, and this is why the sales copy is |
| from a store, there are people making very sizable | | | | the most important feature of the listing. How many |
| sums of money from selling digital ebooks and other | | | | times do you see auctions with awful looking sales |
| digital media. | | | | copy, and misspelled words and poor grammar? This |
| Why do people sell on eBay when they could sell from | | | | lack of professionalism is a massive turn off for most |
| their own website and not pay eBay fees? Simple: | | | | buyers. |
| Traffic.eBay has simply incredible numbers of people | | | | Many of the smartest sellers of digital products on |
| who browse its pages, far more than any new | | | | eBay will be selling low priced products. Why? Simply |
| specialist website can ever hope to attract. Even | | | | because they will sell a greater volume. By selling a |
| allowing for the fact that eBay covers so many | | | | greater volume of product, you can collect more email |
| categories, even the traffic in your specific category | | | | addresses for your list, which is the most important |
| will be far more than you could get straight away with | | | | step in building your business. |
| a new website. | | | | Once you have these email addresses, you can then |
| Another massive advantage of eBay is its feedback | | | | market to your list, selling higher ticket items, and |
| system, which can signal to a potential buyer that they | | | | without having to pay any eBay fees. In other words, |
| are likely to have a safe transaction if they deal with | | | | the smart play is to use the phenomenal traffic of |
| you. The more positive feedback you can get the | | | | eBay to bring as many customers as possible into |
| better, and you must do everything possible to | | | | your marketing funnel. Then, when you have got them |
| minimize negative feedback. There are people selling | | | | there, you can upsell to them with no expense other |
| digital ebooks at all prices from a penny upwards, and | | | | than your autoresponder service. This is the best way |
| obviously it is the high ticket items where the feedback | | | | to build a business. |
| is most important. Although positive feedback will give | | | | |