| One of the biggest mistakes that we made when we | | | | We added higher ticket and thus higher profit products. |
| first started on eBay was to establish a thriving | | | | These new products were still within the same market |
| business that was based on low-cost products. We | | | | niche. They were also very complementary to our |
| thought we were going to amake money on eBay | | | | low-cost products. Thus our existing buyers were able |
| with these low-cost products. Yet along with low-cost | | | | to make the transition and began purchasing them. This |
| came low-profit from each sale. Yes, there was a | | | | strategy again helped to provide higher profit per item |
| profit. Even with high volume, that profit just wasn't | | | | sold. It also significantly reduced the time require to |
| enough. | | | | make that higher profit level.o eBay Store |
| Since we have two households to support, we need a | | | | We added a large number of higher ticket items to our |
| fairly high monthly income. To achieve that level of | | | | eBay store. As buyers found these new items in our |
| sales, we had to sell MANY, MANY, MANY of these | | | | eBay store, more and more sale began to occur. Soon |
| items! Talk about hard work for low income! Yes, you | | | | the sales of these items began to help to offset sales |
| can amake money on eBay with low-cost products, | | | | of the lower profit items.o Establish Minimum price level |
| but the amount of work required is tremendous. | | | | All new products that we add to the eBay sales mix |
| We soon found options that allowed us to continue | | | | are required to have a target auction sales price-level |
| with our current regular customers and our chosen | | | | of at least $10.00. Even this may be too low. However, |
| market niche. These new strategies included bundling | | | | by implementing the tactics outline in this article in |
| the products that we sold. We also added higher-cost | | | | combination with this requirement we have been able |
| products to our offerings. Finally, we expanded the | | | | to greatly increase our average sale and our average |
| higher-ticket offerings in our eBay store.o Bundling | | | | profit per sale. We test and make sure that we can |
| Products | | | | achieve that target before adding large numbers of an |
| We began to bundle our products. Rather than selling | | | | item to our inventory.o There are many other |
| only one at a time, we began to sell groups of identical | | | | strategies that could be used, including totally eliminating |
| products. We also found that we could successfully | | | | the low-cost items from sales. |
| group like products. Finally we found that we could | | | | Starting our eBay business with low-cost, lower profit |
| take complimentary products and group them together | | | | items impacted the speed of our business growth. |
| into a single auction. While we didn't get higher individual | | | | Don't make the same mistake. Be sure that you |
| prices with this strategy, by grouping products, we | | | | amake money on eBay by never selling low-cost |
| greatly simplified our total time for a higher return!o | | | | items. Establish a minimum target sales price level for |
| Higher Ticker, Higher Profit Products | | | | all items that you purchase for resell. |