| Today, an increasing number of business owners are | | | | fees, and monthly store fees that far exceed the |
| growing disenchanted with Ebay as a marketing | | | | most elaborate website hosting package cost. On top |
| partner. Aside from the endless cost of insertion fees | | | | of that, you will have to use merchant tools that may |
| on top of store fees, Ebay is making it harder for | | | | not include the latest technologies. You may also be |
| vendors to use the payment methods of their choice. | | | | forced to use Paypal as one of your payment |
| In addition, consumers are becoming increasingly wary | | | | gateways even when your own local merchant |
| of Ebay vendors for a number of reasons. | | | | account service would work better for you. |
| As pay-per-click and social marketing platforms | | | | When you have your own website, you can also take |
| become more efficient, many business owners are | | | | advantage of many different kinds of marketing tools |
| turning back to websites for marketing purposes. | | | | that are prohibited on Ebay. In particular, if you have a |
| Consider that when you own your own website, you | | | | number of blogs, you can point them all to your |
| can put as many products and payment methods as | | | | website, and thus build a powerful backlink network. |
| you want on it. As long as you purchase sufficient | | | | On the other hand, when you have an Ebay store, the |
| bandwidth and hosting space, you can also use a wide | | | | only one that really profits from all the backlinking is |
| range of promotional methods. | | | | Ebay and your competitors. Therefore, if you have an |
| Unfortunately, when you use Ebay stores, you cannot | | | | Ebay store, or are considering signing on for one, it |
| have a product on the network indefinitely. Instead, you | | | | would be best to look for other marketing tools, and |
| must pay costly insertion fees, exorbitant commission | | | | use Ebay only as a last resort. |