| Many people who sell on Ebay completely neglect | | | | Come up with special offers, discounts, andcontests |
| thefollow-up process. They post an auction. Someone | | | | and send them out via broadcast to yoursubscribers |
| wins. | | | | on a regular basis, but not too often. |
| They send an automated message to the winner. | | | | Your customers have already a) purchased from |
| They shipthe item. End of story. End of buyer-seller | | | | youand b) agreed to receive special offers. From |
| relationship. | | | | here,it shouldn't be too hard to get follow-up sales. |
| . . .end of customer's total worth to the business | | | | They are already hooked--just give them a good offer. |
| --and this is why so many people who sell on Ebayfail | | | | For instance, you could send out special offers |
| or make negligible profits: they have no ideathat the | | | | forcomplementary products at certain intervals. You |
| real money is actually in back-end andfollow-up sales. | | | | couldtarget people who purchased digital cameras and |
| In this article, I am going to go over one of thetools you | | | | offerthem sticks of memory at a discounted price, but |
| can use to make follow-up sales on | | | | onlyif they buy within a certain amount of days after |
| Ebay: autoresponders. | | | | theclose of the auction. You could do the same thing |
| Autoresponders will allow you to automate | | | | withcamera bags--and also set a specific date. |
| thefollow-up and upselling process. You can | | | | If you sell jewelry, you could offer customers a |
| subscribeto an autoresponding service through a | | | | matchingset of earrings for a necklace at a discount. |
| number ofdifferent companies. Most will give you a | | | | Or cleaningtools. Or a jewelry box. |
| freetrial that limits your abilities, but lasts indefinitely. | | | | There are a number of different ways in which you |
| Getresponse (getresponse.com) is one of | | | | canstructure your Ebay post-sales follow-up with |
| thesecompanies. It has a user-friendly control | | | | yourautoresponder. There are only two real rules |
| panel,excellent customer service, and offers a free | | | | youshould follow: |
| trialversion that will give you access to everythingyou | | | | 1) Do not, under any circumstances, add people to |
| need for early upselling and follow-up. | | | | yourlist who did not specifically ask to be added to it. |
| You can use your autoresponder a number of | | | | It is illegal and unethical, and it could land youin jail; and |
| differentways to make follow-up sales, but you must | | | | 2) Make sure you are targeting the right people |
| start bycollecting names to load into your | | | | withthe right follow-up pitch. If you're trying to |
| autoresponder. | | | | selldiscount plastic dinosaurs to someone who |
| You can do this by asking customers (after | | | | justbought a case of motor oil, you probably wont |
| you'vemade a sale) if they would like to join your | | | | getthe response you want. |
| mailinglist and receive special offers, discounts, and | | | | . . .other than that, it is completely up to you. |
| thechance to buy items before they go on auction. | | | | Come up with some creative ideas; put them to |
| Loadthe names and email addresses of the people | | | | work;and you can easily double or triple the |
| who respondpositively into your autoresponder. | | | | lifetimeworth of each customer who shops at your |
| Getresponse will send them a confirmation message. | | | | Ebay store. |
| The rest is up to you. | | | | |