| People today are very brand conscious, and | | | | for your auction, because eBay buyers love to buy |
| well-known brands sell much better than off-brand | | | | auction lots and they love to buy popular brand items. |
| items. Successful eBay sellers know that the way to | | | | For example, you might combine a "Coach" handbag |
| get buyers competing with each other for their | | | | with a handbag made by an off-brand company. You |
| products is to sell popular brand items. Buyers want | | | | could combine the two handbags in a listing and use a |
| the popular brands, and they search for them. That is | | | | title with the keywords "lot" and "Coach." |
| why it is important to include the popular brand name in | | | | Only use the popular name brand if you can verify that |
| your auction titles. | | | | the brand name is authentic. It is against eBay's Terms |
| When buying products to sell on eBay, look for | | | | of Service to sell name brands that are not authentic. If |
| name-brand items, list them and include the brand | | | | you are in doubt about an item's authenticity, do some |
| name in your auction title, because that's what buyers | | | | research to determine whether or not your item is |
| are looking to buy for themselves. You can buy quality | | | | authentic. |
| off-brand items, too, and include them in auctions with | | | | Selling popular products in hot, lucrative niches is the |
| name-brand items. If you combine a popular brand item | | | | best way to make a lot of money on eBay. Buyers |
| with a generic brand item, you can call it a "lot" and | | | | always want the popular brand name items. They |
| include in the title the word "lot" and also the name of | | | | expect to pay a premium for these items, and they |
| the popular brand. This will give you double exposure | | | | are willing to pay it. |