| In case you have been asleep for the past three or | | | | quarter of 2007 was pulling in an astonishing $400k+ |
| four years, Ebay has grown to become one of the | | | | from his Ebay business. Needless to say, John does |
| biggest, most visited websites on the planet. As of | | | | things just a little bit different than the other sellers he |
| June, 2007 it ranked as the 19th most visited website | | | | competes with. |
| on the planet. Ebay has over 160 million registered | | | | Here is a brief list of things that John does differently: |
| users worldwide and only less than one tenth of one | | | | 1) Like most other ebook sellers on Ebay, John Lists |
| percent of those users are Ebay sellers. In short, Ebay | | | | hundreds of ebooks for sale and prices them at |
| is a big time sellers market and anyone interested in | | | | ninety-nine cents. John doesn’t hope to make a |
| selling digitally delivered products like ebooks should not | | | | profit from the sale of these ebooks though. Instead |
| miss the incredible opportunities Ebay provides. Up until | | | | John uses the cheaply priced ebooks as “loss |
| recently Ebay was not very friendly to ebook sellers, | | | | leader” products, that is, a means of drawing |
| you could even say that it was discouraged. | | | | buyers into his Ebay store. Once the buyer has vistited |
| But now things have changed. | | | | John’s store he can sell them higher priced |
| Ebay has finally recognized the huge profit potential in | | | | products. |
| opening up their vast marketplace to ebook sellers. | | | | 2) Viral ebooks. This is a crucial component of |
| The process of listing ebooks on Ebay and providing | | | | John’s strategy. Whenever John creates a new |
| the buyer an instant download link has become | | | | info product he includes a link back to his store and |
| incredibly simple, even for those who are not very | | | | other products and includes master resell rights. This |
| web saavy. The main problem faced by many ebook | | | | creates a “traffic explosion” as he calls it |
| sellers who list their products on Ebay is actually | | | | to his ebay store |
| making money in a market where the average price | | | | 3) Rebrandable ebooks. John sells these as both loss |
| for an ebook is less than two dollars. After listing and | | | | leader products and as an inexpensive means of |
| paypal fees the final price drops even further. Unable | | | | promoting his affiliate programs. With the sale of a |
| to figure out how to make a profit, many ebook sellers | | | | rebrandable ebook the seller will earn a little bit of |
| give up quickly or never try selling on Ebay in the first | | | | money up front and potentially hundreds of dollars |
| place. | | | | from back end sales. |
| The truth is, selling ebooks on Ebay is actually | | | | 4) Newsletter subscribers. According to John, obtaining |
| extremely lucrative. Many of the top ebook sellers are | | | | newsletter subscribers from his auctions is what has |
| pulling in hundreds of thousands of dollars a year from | | | | made him so successful. John does this by linking all of |
| their Ebay business. The difference between these | | | | his auctions to his about me page. Once the person |
| top sellers and the average ebook seller is mainly in | | | | clicks thru to his about me page the visitor is offered |
| the methodology employed. Essentially those sellers | | | | the chance to join his newsletter. Additionally, John |
| who consistently pull in huge profits from Ebay are | | | | delivers all of his ebooks thru an email delivery system |
| doing so because they have managed to turn selling | | | | that captures subscribers. By using these two |
| ebooks on Ebay into a science. Recently, I was | | | | methods John has managed to build a list of more |
| fortunate enough to talk to John Thornhill, who started | | | | than 19,000 people. This list alone brings in over tens of |
| selling ebooks on Ebay back 2005 and by the first | | | | thousands of dollars for John’s business. |