| For those who want to know how to make money | | | | perceived value to all of those bidders was much |
| selling on eBay, look no further than the price - value of | | | | higher. |
| the items that you sell. This formula is very simple. Yet | | | | It is important that every seller know the special and |
| it is one of the keys to success for many eBay sellers. | | | | unique things about items that they sell. Is there a |
| In the vast eBay marketplace most buyers seek | | | | movie being released or re-released? Is there a |
| high-value, yet reasonably-priced items. If you want to | | | | shortage of the item at a high-demand time? Has the |
| know how to make money selling on eBay, be sure | | | | item become popular because a well-known person |
| that you continually monitor the value of the items that | | | | has started collecting or using it? All of these things |
| you plan to sell. While eBay is a gigantic marketplace | | | | and more go into establishing the perceived value of |
| that is filled with ready, willing and able buyers, those | | | | an item. The higher the perceived value, the higher the |
| very same buyers are well-informed. They know what | | | | final auction price you are likely to receive. |
| they are seeking. They know what the things they | | | | If there is nothing 'special' about your item, the |
| want are worth. They know how much they are willing | | | | perceived value will approach the retail price. Since |
| to pay for those items. | | | | buyers seek high-value AND reasonable price, expect |
| In its simplest form the price - value formula simply | | | | to sell for less than retail. However, before eliminating |
| means that if an item retails for $50.00 and it is in 'new' | | | | perceived value from the formula, really examine your |
| condition, the buyer will likely not willingly spend $50.00 | | | | auction items for unusual characteristics. Experienced |
| to make the purchase. It will be deemed a high-value | | | | sellers know that those unique and unusual |
| and reasonably-priced item if it sell for less than the full | | | | characteristics make money on eBay for them. |
| retail price. | | | | For those who want to know how to make money |
| The other side of this is that perceived value, which | | | | selling on eBay, look no further than the price - value of |
| often has nothing to do with retail value. For example, I | | | | the items that you sell. It is a simple formula. However, |
| just saw an auction that closed with a sale for | | | | selecting items with high perceived value can make |
| $650.00. The product was a snowball. Even more | | | | the difference between having a small container of |
| surprising; it was a MELTED snowball! There were | | | | murky water listed and having the first snowball made |
| many bidders for this one item. (To me, this was a | | | | from the first snow of the year. |
| small container filled with murky water.) Obviously the | | | | To your eBay success! |
| retail value of a melted snowball is about zero. Yet the | | | | |