How to Double Your eBay Auction Exposure Using Seller Optimization Strategies

These days, competition for hot, in-demand items onanywhere from 2 to 4 hours to write the ad. That
eBay can be fierce. With so many sellers competingmay sound like a long time to you but when you write
on price, offerings and time-frame, it can be difficult fora good listing, what you're doing is you're educating the
new sellers to establish their place in the biddingpotential buyer about, not only the benefits and the
market.features, but how the product or service will benefit
That's why it's crucial that you learn the fundamentalsthem.
of Selling Optimization. In this article, you'll learn that howWe've changed a lot in terms of our buying behavior,
you present the product is just as important as thenot only in America but worldwide. I've read a lot of
product itself - and too many people make mistakesinteresting literature and one thing that's happening out
(or don't take the time to do any optimization at all)there just within the last five years is there's been a
which can sabotage their listings.huge shift to the visual medium for consideration in a
Follow these tips and make sure that doesn't happenparticular product.
to you.What does that mean - a shift to buying through a
Well when you talk about selling optimization, know thatvisual medium? Let's talk about that. If you look back
selling optimization is probably one of the mostsay 10 maybe 20 years ago you'll notice that the vast
important functions of your business that you need tomajority of print media that was out there advertising
optimize.products and services was in a text format.
Make sure you're selling the right product to the rightAnd what's happened over the last six to nine years is
person at the right price and you have some type ofon a large scale consumers want to buy products that
continuity in your sales process.obviously deliver value but what they really need to
All too often I see listings on eBay and other auctionsee is they need to see with their own eyes a visual
sites where people are selling a product or it could bethat reinforces what's said in the text.
a service. But when they sell the product and you lookIf you look at any of my listings online, you'll notice that I
at the listings, there's a lot of listings out there wheretake the time to give you a visual image that
the person has probably a very good product,reinforces what it is that's being offered.
however they've never been taught how to presentI take the time to convert what I say in terms of black
the product, and that's what I really want to talk aboutand white text to a visual. If you are selling a repeat
and share with you.item, you should be doing that also.
One of the most important things you can do is haveWhy to you want to do this? It helps drive sales by
an well written and documented promotion program.having that visual. Not only is the visual piece strong but
So let me talk to you about promotion and how thatalso the use of colors.
works through a listing. If you look at my listings online, II've found that use of colors is very important to selling
sell probably less than 5 products on eBay's auctionproducts.
site, and one thing I've done that very few resellersIf you have an eBay store you can also put items in
have done, is I spend time writing a good listing. If youyour store for over 30 days each and that's a good
want to see one, simply view my eBay username -tool because if you don't want to spend the extra
adminservicegroup.listing fees that you need to put it up to put the product
What I call an advertisement eBay calls a listing.up on open auction and you just want to have them in
For each listing ad that I write, I'll probably spendyour store.