| Thousands of people set up stores on eBay in hope | | | | It should be noted that eBay will not list individual items |
| of making a fortune overnight. These people soon | | | | based on the name of your store. Instead, they will |
| realize that it takes just as much work to have a | | | | show a list of what appear to be relevant stores to |
| successful online store as it does any other kind. Unlike | | | | the left of the main search results. This can garner you |
| non-cyber based stores, your eBay store will have | | | | a significant amount of attention, even if you do not |
| two potential pools from which to draw customers. | | | | have the exact item that someone is looking for. |
| Both require a store name that is accurate as well as | | | | In many ways, when you are choosing a name for |
| catchy. | | | | your eBay store, you are working with search engine |
| Among other things, your eBay store name needs to | | | | optimization. Not only will selecting the right name help |
| catch the attention of non-eBay based search engines. | | | | increase your sales on the eBay site, it will serve to |
| As an example, if you are selling household appliances, | | | | boost your ranking with other types of search engines. |
| your store name should mention that somewhere in | | | | This in turn will draw people to your eBay store, and |
| the title. Depending on the type of appliances you sell, it | | | | perhaps garner more customers than what you would |
| might be worthwhile to do a keyword optimization | | | | gain from people who are selectively browsing eBay |
| search to see how people find similar products. | | | | listings. |