| Sometimes driving traffic to your Ebay store can be | | | | risky but it can work wonders, it generates a lot of |
| difficult especially if you are just starting up. One thing | | | | traffic and gets people hooked to your auctions and in |
| to bear in mind is that by just opening a shop traffic will | | | | the process you can cross sell to these folks other |
| not generate by itself, you will need to be out there | | | | stuff that's in your shop. If the penny strategy seems |
| amongst the auctions in order to be noticed. Some | | | | too risky for you then you can start a 10 day auction |
| good ways I normally use to generate traffic to my | | | | at your cost price and have an auction end everyday |
| ebay store are mentioned below. | | | | in the evening, this can work well as well as long as |
| When determining which strategy to adopt its very | | | | you put in your listing what other stuff you have in the |
| important that we have a good look at our product | | | | shop. |
| and what the demand and supply is like. For example if | | | | If you are not selling expensive items and possibly |
| you are selling PS3 consoles you would adopt a | | | | items that people are not actively seeking then the |
| different selling strategy as opposed to if you are | | | | best way is to be in buyer's faces, the way you do |
| selling artificial jewellery. The reason why is because | | | | this is that you take your cheapest product and sell it |
| people will be actively searching for PS3 consoles, its | | | | at cost price but you will start the auction at a penny |
| very unlikely that you will be able to sell a console to | | | | and put the remainder in your postage cost but you |
| someone as an impulse buy but with cheap artificial | | | | don't want your postage to be very high so this is why |
| jewellery you can get impulse buys from people i.e. get | | | | you have to take a very cheap product and have 10 |
| sells from people who are not looking to buy what you | | | | day listings and a listing ending every hour over 10 |
| are selling but you have caught them at the right time | | | | hours, starting from 12pm to 9pm, so at any given time |
| and they have a bit of spare cash and they will buy | | | | you will have 100 live listings, now if you can't afford |
| what you have on offer because its cheap. | | | | that then do a 5 or 3 day listing, you may need to |
| Now if you are going to sell an item like a PS3 and | | | | tweak the times and possibly the quantity depending |
| assuming you have other goodies in your shop, the | | | | on which niche you are in but if done correctly it can |
| way you will do it is this, you may want to have a | | | | work very well and will drive a lot of traffic to your |
| featured auction with a 0.01p no reserve, now I know a | | | | store. |
| lot of people don't like this strategy because its very | | | | |