| In part one of this series we took a look at quickly | | | | That sort of title will bring your listing up for viewing |
| getting your first few items up for sale on eBay. In this | | | | much more often than the example I used earlier. |
| next part I want to look a little more in depth at some | | | | Dalmatians 3 as a title is again vague and leaves loads |
| crucial areas to ensure you get some excellent results. | | | | of space for more keywords. Further to that it is |
| A mistake that many new and not so new sellers | | | | actually a spelling mistake! Dalmatian is the correct |
| make is getting their items title worded incorrectly. | | | | spelling. HOWEVER this is an interesting one. The vast |
| There is only limited space to write your title 55 | | | | majority of people searching for Dalmatians do |
| characters including spaces. Be very clear on this point | | | | misspell it! So I would still have kept the spelling mistake |
| if a potential buyer types in keywords to any basic | | | | in and put something like |
| eBay search box the search engine will look for those | | | | Dalmatians 3 Kids PS2 Game PlayStation NEW & |
| keywords in the listings "title" only, unless the buyer has | | | | SEALED |
| selected to search the item description as well. There | | | | What we have done on all of those examples is put in |
| are only a small percentage of people searching eBay | | | | general popular keywords such as Watch, PS2 (short |
| that elect to search on the item description as well, the | | | | for PlayStation two), New or Kids that people will |
| vast majority over 95% search on title only. So making | | | | search on regularly, so our product will appear in |
| proper use of the title is paramount to getting your | | | | search lists often. We have also ensured that detailed |
| item viewed by as many potential buyers as possible. | | | | words about our exact product are in the title. Lots of |
| Common mistakes I see all the time might be like these | | | | people do know the exact product they want so if |
| below | | | | you have presented your title properly it will be brought |
| L@@K bargain Gents Watch L@@K, or | | | | up in the searches, but this time there will be less items |
| WOW!! Fantastic video game L@@K NOW. | | | | brought up by the search engine for your viewer to |
| Dalmations 3 Game | | | | look at, which has to be good for us, more choice |
| What a waste of the title space nobody is going to | | | | equals lower prices less choice equals higher prices! |
| search on L@@K or Wow!! Or even Now come to | | | | Hopefully you get the idea here that the title must be |
| that. Leaving space unused in the title is vastly under | | | | packed with as many keywords as possible to bring |
| utilizing the title as a tool to drive people to your | | | | your item up in searches as often as possible. |
| auctions. | | | | I've gone on at length here about the title it really is |
| Looking at the first title a better way to use the title | | | | important, there are far less browsers (people just |
| space would be to use something similar to the one | | | | scanning categories) looking for goods than there are |
| below assuming the watch was an Avia etc. | | | | people who search so whilst it is important to make |
| Avia Mens Gents Scuba Divers Watch XL450 New | | | | the title meaningful and as powerful as possible the |
| Boxed | | | | correct keywords are much more important than using |
| Now that is much more keyword rich. Even though the | | | | the attention grabbing headline words such as |
| seller may have put all of those words in the item | | | | Amazing, Incredible, Discover or Who Else etc. By all |
| description it will be of no use if the buyer has only | | | | means use the ones that people will search on such |
| searched on the title which remember is what the vast | | | | as New or Rare. In the early days of selling it's |
| majority do. If someone types any of those words or | | | | important to give yourself the best chance of making |
| a combination of some of them into a search box then | | | | good sales that will be your encouragement to go for |
| that listing will now be shown. Some will even search | | | | greater things. |
| on the exact model they want to buy, if you can fit it in | | | | I've run out of space really for this article to go into any |
| the title whilst keeping lots of other relevant general | | | | great depth about the rest of the process for getting |
| keywords in do, you may be one of only a few sellers | | | | the most from your listings. So very briefly ensure that |
| that has so your item will be seen by those that have | | | | you accurately describe your item in the item |
| searched that way. | | | | description and find out how much the postage & |
| The second two titles are really quite vague as well | | | | packing will be to send out the item so you can put it in |
| and misuse the title space they will get searched on as | | | | your listing and tell people what payment options you |
| keywords but may be lost in a sea of other seller's | | | | can accept. Use the successful completed items |
| items that come up available to view. | | | | search to help you. |
| "fantastic video game" what game? What game | | | | So do pay attention to the details you will in the long |
| platform? Xbox, Gamecube or PlayStation etc. Is it | | | | run sell more for better prices. Good luck and go for it, |
| new or used? | | | | what have you to lose except maybe a little in listing |
| Assuming it was a Harry Potter game a better title | | | | fees. |
| would be say | | | | In part 3 we will cover yet more details of the selling |
| Harry Potter Quidditch World Cup PS2 Game NEW | | | | process. |
| SEALED | | | | |